Starting Over & Going Back to Basics

Oh, hello! It’s just me again. Malin. The digital marketer who sometimes likes to pretend that she can write and take pictures. Well, the summer rolled around and I lost every bit of motivation I had to continue with my old blog. It was a combination of different factors, I guess. I tried to come back to my old blog multiple times, but it just didn’t work for me. I considered many different possibilities, including never returning at all. Even though I couldn’t find the balance of what I wanted to do, where I wanted the blog to go and balancing my everyday life in-between it all, it just felt like a real shame to give it all up again. I think struggling to find my place in real life made it even harder for me to find my place online. There’s no denying that the blogosphere has changed immensely, and it has become so much more competitive.

To me, blogging was never really a competition for reaching the top. I was happy where I was, but I guess somehow I felt like I wasn’t doing good enough when I didn’t have that competitive instinct as everyone else. Somewhere along the line, I started caring more and more about the numbers and what other bloggers would think of me. To me, blogging was a creative outlet. I’ve loved writing since I was a little girl, and it has always been some sort of coping mechanism to me – when I struggled, I would reflect on the situation by writing about it. My laptop is filled with text files that will never see the light of day, but it’s there. And what I’ve realized is that that’s why I want to blog. I want to have a creative outlet where I can combine my passion for writing and photography, and if someone else than my mum reads my posts, that’s just a bonus. You see, I don’t have the aspirations of becoming the next Zoella or anything like that. If this outlet would ever create any opportunities, that’s just another huge bonus.

I guess what I’m trying to say, is that by starting a new blog on a new domain, I’m going back to basics. I’m going back to what I love about blogging – it being a creative outlet. When I first started, I did it because I wanted a creative outlet that would allow me to share my life through text and images, mainly because I was moving abroad at the time. And guess who’s moving abroad again? I’ll write more on this later, but for now I just want to say that this posts is the first posts proving that I’m going back to basics. I’ll blog because I want to and not because I feel I need to. I’m older, I’m wiser and I’ve realized that there’s more to life than numbers. It really is all about enjoying the process.

So yeah, that was a bit about what’s been going on in my head regarding blogging, and I’m very excited to be back!



  1. 30. November 2017 / 16:39

    hey! I feel you, i had a couple of failed blogs, and when i launched malibluemymind i thought this one too would be short-lived. But it’s been a couple of years and I love to write about what I feel most passionate about 🙂

    good luck and keep this up!


    • Malin
      30. November 2017 / 17:30

      Thank you! That’s definitely what I’m aiming for this time. I think the best way is to just be yourself and enjoy it without thinking about numbers, what’s “in” to blog about and so on.

  2. 30. November 2017 / 19:50

    If you love it, keep doing it, that’s all that matters.

    • Malin
      30. November 2017 / 20:48

      Thanks, Donald! That’s the most important thing I’ve learned.

  3. 30. November 2017 / 21:41

    I‘m totally on this with you! When I „re“-start blogging I want to focus on it being my outlet again as well. I want to stop posting what I think people or the „blogging world“ wants me to post and focus on what I want to write about..


    • Malin
      30. November 2017 / 21:56

      That’s exactly what I want to do too. No set schedule, write what I like and so on. I always feel like those “rules” kill my inspiration, so this time I’m trying to avoid it x

  4. 30. November 2017 / 21:47

    Glad you’re back at it again! Goodlick with your blog and keep pushing through lovie! 💕

    • Malin
      30. November 2017 / 21:56

      Thank you so much, lovely x

  5. Huda
    30. November 2017 / 22:18

    Loved reading this! It would definitely be hard to not focus on numbers when there is so much competition and comparisons going on especially now with social media and all! It’s refreshing to see that you want to stick to why you actually started blogging which is for yourself! Great post 💕

    • Malin
      30. November 2017 / 22:28

      Thank you so much, lovely x I think it’s gonna be hard to not focus on the numbers, but I’ll try my best. After all, it’s writing I love to do.

  6. 30. November 2017 / 22:30

    welcome back and take things at your own pace lovely. Like you said, it’s not a competition 🙂

    • Malin
      30. November 2017 / 23:11

      Thank you x

  7. 30. November 2017 / 23:04

    This makes so much sense. It’s really easy to let the numbers take over your thoughts, I find myself doing it all the time and have to snap myself out of it. It’s also important to remember that your first audience is yourself, you’re the only person that is 100% certain to see every single post you write so it’s important to produce content you’re happy with first and foremost x


    • Malin
      30. November 2017 / 23:12

      I’ve never thought of myself as my audience, so I’ll definitely keep that in mind from now on. I think it’s gonna be weird not focusing on the numbers, but as you say I just need to find a way of snapping myself out of it when I do. Thank you so much x

  8. 1. December 2017 / 00:05

    I completely agree! I completely lost all love for blogging and had a while away from it!
    Mine was mainly because of how negative and competitive the community got!
    I’m glad you’re back though lovely! Can’t wait to see your Christmas content!

    • Malin
      1. December 2017 / 09:11

      Thanks, lovely x That was some of my issues as well, but hopefully it’ll be different this time.

  9. 1. December 2017 / 02:54

    It can be hard sometimes to get around that inherent competition, but if you love it, you can see past that! I have been able to find a great community of bloggers who cheer each other on and are able to celebrate without comparison. I think the more involved with the community you are, the more you see the great parts of the blogging world!

    • Malin
      1. December 2017 / 09:10

      Thank you <3 I've noticed that now that I'm back. I think I just didn't manage to see past it previously, but I've already chatted with so many positive and supportive people x

  10. 1. December 2017 / 08:41

    Numbers don’t mean ANYTHING if there is no engagement with the people following. It is about community and I blog because I want to and enjoy it 😊 I always want to go in with that mindset. Good luck with your blog! All the best 😊

    • Malin
      1. December 2017 / 09:11

      Thank you x

  11. 1. December 2017 / 17:08

    There is definitely more to life than numbers! It sounds like you’ve come back to blogging for the right reasons. Looking forward to reading more from you!

    Sarah x

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